Practical guide
Five things to clarify before a French market discussion
A clear brief helps make the first discussion more specific and useful.
Start with the business objective: finding distributors, exploring the market, meeting customers or understanding local establishment requirements. Separate the objective from your current stage so that expectations stay consistent.
Prepare a concise company profile and product information covering uses, intended customers, existing markets and your preferred cooperation model. Keep original terminology and explanations where necessary.
List the questions to verify and identify those that determine whether to proceed. Budget, timing, staffing and specialist third-party support should be discussed separately at an early stage.
